Timothy Bell 
By Simon Wright Mar 2, 2022
PlayUZU, the Spanish language variation of the award-wining PlayOJO online on line casino driven by SkillOnNet, has released a major Television and digital advertising and marketing campaign in Mexico having debuted in the sector late very last 12 months.
The marketing campaign will be based on the identical “Thumbs up” thought that PlayOJO has used in other marketplaces these types of as the British isles and Spain. It features a hero character who is thrilled to have observed a good, transparent on the internet casino for the first time and he conveys this with a huge thumbs up.
Whilst going for walks through a lively town, he finds other persons that have also discovered the pleasurable and honest PlayUZU encounter, and they also give a major thumbs up.
The disruptive positioning and brand proposition is summed up in the tag line, “The clear casino”. PlayUZU is the only casino in Mexico that in no way imposes wagering specifications meaning that all winnings, which includes those from cost-free spins and bonuses, are for the player to keep.
The other big PlayUZU USP is that gamers receive money again on all bets regardless of whether they win or drop, and this income is credited to the player’s account in actual-time. They then have to possibility to wager that dollars or to withdraw it as cash.
The campaign will run across television such as typical ads as well as integrations in content material in some of the most well known Television reveals in the nation and is anticipated to get to a 20% share of voice.
In addition to Tv, the adverts will run thoroughly across the broader digital ecosystem. This consists of Google Look for, social media, programmatic, indigenous adverts and media influencers to make certain the furthest possible get to among PlayUZU’s focus on audience.
Helena Rico, PlayUZU’s Head of Promoting for Spain and LatAm, reported: “We´re really energized to eventually choose this stage ahead in Mexico and to showcase our existence in the sector across Tv set and other digital media channels.”
“We believe that the marketing campaign will permit us to contend similarly with other casino operators that have been in the industry for considerably lengthier than us.”
“Our disruptive positioning dependent on generally supplying out benefits as true money jointly with a highly effective campaign will put PlayUZU best of intellect, driving Mexican players to attempt our remarkable manufacturer and casino for the very first time.”
Their English language web page PlayOJO were being established 5 many years in the past again in February 2017 and have been an accredited on line casino listed here on Casinomeister considering the fact that April 2017.
During this time they have generated favourable participant rankings from the associates of our forum local community. For even further particulars look at out our evaluate of PlayOJO, wherever we supply an in-depth appraisal of their on-line on line casino, masking both of those execs and negatives.
